Another flyer from a Nashville Real Estate Brokerage succeeded in pulling in customers and gaining attention, just not the right kind.
Armstrong Real Estate as of late conveyed mailers highlighting the slogan,
“East Nashville. More neighbor than hood.”
As various news outlets have reported, the flier has stirred up some mixed emotions on social networks, with numerous calling it a “dog whistle” to draw in whites to the territory, which has been quickly gentrifying.
The association’s proprietor, Aaron Armstrong, told the Nashville Scene that he’s
“ashamed and I’m embarrassed and I feel really terrible.”
Armstrong said the slogan was a continuation of one of the company’s past mailers, which said, “Armstrong Real Estate. More genuine than bequest.” He additionally indicated dif… Continue Reading Why a Nashville Real Estate Brokerage is in hot water
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